Transaction Enrichment for digital banks

Provide your customers with intuitive, real-time information about their spending habits, including seeing where on the map a transaction took place. As the Visa, Google Maps and Snowdrop Solutions collaboration grows, payment providers can offer their customers enriched data with real-time, up-to-date information, remind their customers of where they made purchases, and help them remember what they were doing at the time.

A collaboration by

Benefits

Improve customer satisfaction

Integrating location-relevant and transaction enrichment services can increase customer satisfaction and app ratings by up to 30%

Lower administrative costs

Improving transparency in banking statements can reduce support channel volumes by up to 40%

Create personalised experiences

Including location-based services allows banks to offer personalised experiences based on the consumption habits of each customer (PFM, Geo-targeted offers,...)

How it works

This new collaboration between Google Maps, Visa and Snowdrop Solutions links digital transactions to physical locations. Capturing the moment of each payment and opening-up new opportunities for payment providers and their customers.

Now Visa’s issuer bank clients across Europe can offer enhanced digital services to their customers across debit and credit.

Often, customer banking statements contain codes or alternative names for merchants leading to increased customer anxiety and concern about fraud. This can prompt call centre queries to report unrecognised transactions, when in fact the issue is simply that customers are unable to recognise the information presented in the statement. Integrated into banking apps and digital platforms, this new service can:

Trusted by

About the collaboration

“This collaboration enables banks to bring delightful experiences and location intelligence to their customers. By making transactions more transparent, we help make banking more transparent. And by working with Visa and Google, we enable banks to accelerate their own digital transformation whilst lowering operational costs.”

“Google Maps Platform with its global and rich merchant database and a UX/UI that users love can connect transactions to the real world and allow banks to build engaging experiences.”