Post Summary - Relevant Facts
- Overall, France ranks fourth worldwide in the Global Sustainability Index. This is based on everything from government policy to citizen actions within a given country.
- The French population itself is among the most concerned groups in Europe regarding the environment. In fact, according to a recent European Social Survey, the French people have one of the highest rates of personal responsibility held for creating a sustainable future.
- Top searches in France around sustainability focus on carbon neutrality, ESG initiatives, and sustainable development.
- Over 85% of French consumers say that they are ready to make changes in their day-to-day behavior in order to help protect the environment.
Introduction
In many ways, France is considered a world leader when it comes to sustainable initiatives. It is consistently ranked as one of the most sustainable nations in Europe and the world, due to its emphasis on green initiatives and its openness to rethinking unsustainable infrastructure and practices.
In this post, you’ll learn a little more about what sustainability looks like in France. From sustainable finance to some eco-friendly apps, you’ll get a sense of how France is approaching a more sustainable future.
Sustainability in France
Within the last two decades, several French banks have emerged as leaders in sustainable finance. These include both consumer banks, like BNP Paribas, as well as corporate and investment banks like Credit Agricole.
Overall, France ranks fourth worldwide on the Global Sustainability Index. This is based on everything from government policy to citizen actions within a given country, and it’s important to note that while France ranks extremely well when it comes to pollution, it ranks 45th in terms of sustainable policy. In 2019, France set a goal of carbon neutrality by 2050, though experts have speculated that the nation is already falling a bit short of this promise.
The French population itself is among the most concerned groups in Europe regarding the environment. In fact, according to a recent European Social Survey, the French people have one of the highest rates of personal responsibility held for creating a sustainable future.
Top searches
Interest in sustainability is fairly consistent across most regions in France over the last year, with the exception of Ile-de-France and Franche Comte, where significant upticks in sustainability-related Google searches are present. In these regions, the top searches focus on carbon neutrality, ESG initiatives, and sustainable development.
Trends in Consumer Behaviour
Increasingly, French consumers are concerned with sustainability, and it shows up in how they spend and their views on their consumption habits.
French consumers say that they have adopted more environmentally responsible consumption and lifestyle habits. When asked about the importance of buying sustainable products, the attention they pay to the origins of the products they purchase or if they would be willing to make changes to their day-to-day behaviour in order to protect the environment, the share of respondents always exceeds 80% of affirmative answers for each question.
Sustainability Apps
In the broad spectrum of sustainability apps, we find a few created in France, which back up the assertion that French consumers are committed to activities that have a positive impact on the environment.
Want to know more?
Snowdrop Solutions currently works with leading digital and traditional banks in Europe, the UK and Asia Pacific. Snowdrop is a location and data intelligence company that has been a Google Trusted Partner since 2013 and Visa Europe since 2020. Our transaction enrichment solution, the ‘MRS’ API, brings together our deep understanding of the Google Maps APIs, a proprietary database and a second to none matching algorithm. We offer superior match rates and accuracy to any of our competitors and a unique customer centric approach that, other than transaction enrichment, provides cost savings and churn reduction to our clients, over and over.
If you want to know more about our product, you can access more information on our dedicated MRS page or by contacting us. A member of the team will respond to your request promptly.
